Zachary Lambert
Award winning marketer driven by simple truths.
+ brand over product
+ work over clicks
+ hope is not a strategy
+ consumers are smart
+ play the long game
+ never been done is a plus
+ champion your people
+ be kind and do the right thing
Ride Your Love Story
Brand Campaign
BlackHeart brand campaign featuring pro skateboarder Boo Johnson. More high fashion than sport, we provide a look into a cyclist’s psyche. Trapped inside his inner conscious represented by a love motel suite, all he can do is dream of his missing love – the freedom of the open road. Tease video shown with launch video to come.
BlackHeart X Bleach
Product Collaboration
In partnership with MAAP, Mikey Ojeda blends a creative remix of Bleach Design Werk’s custom motorcycle aesthetic with BlackHeart’s passionate community. The capsule included a custom designed bike that reflected each rider’s individual style and a limited edition cycling kit heavily influenced by moto culture colors and materials–all celebrated at a launch party in downtown Los Angeles.
Partners include The Shoe Surgeon, Boo Johnson, and James Kirkham.
Luft
Brand Experience Space
Concepted and designed an endurance sport retail brand space to build affinity for primarily DTC brands through community development. Luft has quickly become a mainstay in the LA community with global appeal and influence, hosting product launches, influencer talks, and a regular schedule of events.
Made by Google
Google Brand Experience Pop Up
Oversaw the concept, design, creative, creative tech, marketing and events, retail strategy and execution, consumer experience, point of purchase integration, programming and events, staff training, production, installation, build, and operation of a bespoke brand experience space for the launch of Google hardware.
007 Elements
James Bond Brand Experience Space
Oversaw the concept, design, branding, creative, creative tech, consumer journey, production, and installation of the interior experience for the 007 Elements Cinematic Installation consumer experience housed inside a bespoke 14,000 square foot concrete building at the top of the Sölden Austria ski resort.
Partners include Jaguar, Land Rover, and Omega.
Choose Go
Nike x Kevin Hart Activation
Concepted a viral activation to promote a Nike 10K in LA designed to get more people to run, resulting over 7,000 registrations.
The Speed Project
Ultra Relay LA > LV
Co-concepted a 340 mile 6 person relay run race from Los Angeles to Las Vegas and oversaw operations for the first 4 years.